What do you want people to be on the first page of results when you search your organization's name on Google (which has 60 percent of search traffic) or other major search engines? It 'probably prefer not find: * a blog started by vicious former disgruntled employees, or 75 percent of links to websites or blogs are critical to your business or websites and blogs that you do not * check with your sites buried in the pages later, Google, or, * your name conspicuously listed legitimate and negatively (eg Better Business Bureau) or quasi-expectations (scam) Value-driven Web sites consumers, or, * your name in connection with agency.These investigation by a regulatory or enforcement are situations that have been brought to Bernstein Crisis Management by customers over the past two years, with the crisis affects a growing number of organizations "simply" be the damage incurred for the line. Innocent people are portrayed as guilty. minor infractions are portrayed as crimes. The criticism seems right is purely or mainly fictional.There are quite a few 'crisis management tactics to mitigate such situations. Increasingly, one of the most basic tactics were a form of search engine optimization (SEO) focused in particular on the preservation and restoration of reputation, when the crisis is already underway, followed by the creation of an SEO shield "to preserve the reputation of the future. As public relations professionals relatively few have extensive experience in crisis management, SEO consultants few people understand how to engage in SEO Reputation Management. Chesa Keane is one of them, and I am happy present Chesa … Top 10 Tips for SEO reputation ManagementBy Chesa Keane * Focus on the Google search results, search engines, others will follow over time .* Review your website for the location and density of keywords (keyword / word / total) can not be found if the keywords are not present in the configuration of law (ie, there are requirements for the number of keywords used in different parts of code that creates the page) .* Update your website Web frequently vitiated sites rapid decline and new information keeps your site sticky (spectators stay and return) .* clearly requires action, give your visitors a reason to respond .* validate Web pages without the error code, and Downgrading Google poorly constructed sites .* The content must be relevant both for the site and the web page .* Skip Flash content pages and frames, these sites can not be reliably indexed .* get incoming links from relevant and comprehensive Web sites with good PageRank .* Create multiple points of presence (eg, blogs, the article appeared, the activity in forums, social media), where you can obtain the largest possible number of positive messages, pushing negative messages down on a search results page .* continually monitor your results and adapt quickly based on results.Chesa Keane main Reno, Nevada-based TAO Consultants, Inc. (www.computergoddess.com) offers web design and search engine optimization (SEO) advice in 1995 shortly after the advent of the modern World Wide Web 'preferred supplier of Bernstein Crisis Management Services SEO Reputation Management.